For the first time, FIFA is offering the possibility for business and community leaders to engage their key stakeholders through commercial and corporate opportunities in the region they call home. Historically reserved exclusively for FIFA’s global and tournament partners and sponsors, the Host City Supporter program provides a truly unique and once-in-a-lifetime opportunity to reach and engage your key stakeholders where they live, work and play. Not only is the Host City Supporter program a first of its kind in the history of FIFA World Cup™, it is exclusive in its own right, with only 10 opportunities available in each Host City.



Bringing the world’s largest sporting event, the world’s most beautiful city and the region’s most influential companies together to create memories that will last a lifetime.

Experiences include:

  • FIFA World Cup 26™ match tickets.
  • Money-Can’t-Buy hospitality and VIP experiences.
  • Exclusive access to many of Vancouver’s ancillary events during the tournament.
  • Invitations to key FIFA ancillary events at BC Place Vancouver.

Aligning your brand

Access Host City IP rights to integrate across your communication platforms, promoting and leveraging your engagement in bringing the beautiful game to Vancouver.

  • Right to a distinct Host City Supporter mark.

  • Right to “Official Host City Supporter” designation.

FIFA Fan Festival

Every FIFA World Cup™ is a destination for fans to congregate, meet other fans, celebrate and have fun! The hub of tournament fandom is FIFA Fan Festival™.

Activation presence at the FIFA Fan Festival™ provides an opportunity to engage in a fun and meaningful way with spectators from the region and visitors from all over the world.

Legacy and community impact

Lead by example. FIFA World Cup 26™ will leave a lasting legacy, impacting Vancouverites and British Columbians in a way not seen since the Olympics in 2010. It will inspire a new generation of British Columbians like never before and will introduce new global citizens to Vancouver for the very first time.

excitement through ancillary events

Entitlement opportunities to events taking place throughout Vancouver will help bring the city, and your brand, to life well beyond BC Place during FIFA World Cup 26™.

Experiences could include:

  • Concert series.
  • Youth Soccer Tournament.
  • Gala Dinners.
  • Art Exhibitions and Cultural Initiatives.

Promotional Merchandise

Ensure your clients, employees and other key stakeholders have a piece of history to cherish and wear proudly in Vancouver and around the world.

  • Access to Host City promotional merchandise.
  • Right to bespoke Host City Supporter mark promotional merchandise through approved licensees.

Legends of the game

Create emotional, life-long memories for your clients, employees and community. Appearances by FIFA legends of global football provide access to these iconic personalities and is limited only to FIFA partners and Host City Supporters.

Want more?

The Host City Supporter program is not the only opportunity to help bring FIFA World Cup 26™ to life in Vancouver.


Interested in an alternative, more personal opportunity to get involved with other business leaders beyond what the Host City Supporter program offers your company and your brand?

Host City Champions can get actively involved during the lead up to FIFA World Cup 26™ by leveraging their expertise, relationships, business acumen and personal investment to help bring this global event to life in Vancouver.


The supply and logistical requirements for FIFA World Cup 26™in Vancouver are extensive. Opportunities exist for you and your organization to assist with these requirements, bringing your products, services and expertise to the table.